Hearing your own voice playing back and even seeing yourself.
Now, you don't have to appear visually on camera, but you'll likely need to be heard. You get used to it over time. But you can't ignore the visibility and reach of YouTube so get out there and start making authentic and useful videos today, right now. Sure, you could start a blog. If you don't have a blog for your business, then you need to start one immediately. But you don't just have to blog on your own blog. Most people find blogging mundane because they lack the visibility. The truth is that your blog is going to be like a barren desert unless you know what you're doing. But this isn't just about posting your ideas on your own blog.
You should start authority blogging.
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Use platforms like Medium to post content. Answer questions on Quora and Reddit. Or get out there onto LinkedIn's publishing platform. These are all authority domains that anyone can post on, which have massive audiences, giving you instant and immediate reach right now. When you do blog, ensure that you blog effectively.
Don't post thin content. Think about adding value. Worried about revealing all your business secrets? Don't be. Give away the farm. Give people so much value that you instantly become an authority in their eyes. This is one of the most powerful strategies you can use to market any business. This is an area of marketing that I'm incredibly passionate about.
But it's also an area that many people are deathly frightened by. Yes, SEO can be frightening. But it can also be powerful. And when you learn to leverage it and you learn SEO the right way, the sky truly is the limit.
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There are companies out there who teach you how to use shady PBNs and other link schemes to "trick" Google. It might get short-term results, but in the long term, you'll land in hot water. You can't take shortcuts with SEO. Just like in business, you have to put in the work and the time if you want to see the results. Some tips for doing this the right way? Don't spam keywords.
Hands down. This is one of the biggest mistakes most people make. Create your content for humans while also paying homage to search engines. But more importantly, ensure that whatever it is that you're conveying is insightful, engaging, unique and adds a tremendous amount of value. Want to get the word out there and boost your visibility on social media without taking years to build the audience?
Then you should certainly leverage influencers. But the key is to find the right influencer. You don't have to go with influencers with millions of followers. You could opt for micro-influencers with tens of thousands or even a hundred thousand followers. The trick? Find the right influencer in your niche so that you're targeting the right audience. It's not just about spreading your message. It's about spreading your message to the right consumer base.
If you can do that properly, then you can likely reach a sizable audience for not much money invested when you think about the potential profit it can return. If your sales systems and products are in place, then this makes sense. If you have an offer that's clearly converting, and it's simply about more visibility, then this is likely the right marketing strategy for you right now. Assess the situation and reach out to influencers and gauge their pricing.
Do small tests and see what works, then scale.
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- Between The Sheets (Against The Wall Book 2).
- Ten Tales.
So much effectiveness in marketing really does boil down to creating a great lead magnet. I've found that the right lead magnet presented to the right audience can have explosive results. The best way to do this is if you can identify the right pain points and present a solution in your lead magnet, then you're well on your way.
What made you get into business in the first place? Ask yourself these questions before building out your lead magnet. The better you identify the problem or pain points at the outset, the better you'll be at actually addressing that with a solution in your lead magnet. What type of lead magnet should you build? That could either be an ebook, a cheat sheet, a checklist, a video and others. Of course, it's not just about the lead magnet. You have to have a squeeze page with sizzling sales copy to get people to drop into your funnel.
- Brother Asaiah.
- MYSTERY OF THE EGYPTIAN SCROLL (Zet Mystery Case Book 1).
- Cycles of Time and Meaning in the Mexican Books of Fate (Joe R. and Teresa Lozana Long Series in Latin American and Latino Art and Culture (Hardcover))!
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But it all starts with a great lead magnet. The better it is, the more effective you'll be at reaching your audience.
- Borrowed Ember (Fire Spirits Book 3).
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- Celestial Sleuth: Using Astronomy to Solve Mysteries in Art, History and Literature (Springer Praxis Books);
- Forbidden (Lords of Honour Book 1).
One of the most powerful methods you can use to market just about anything these days are Facebook ads. With Facebook, you can reach a very specific audience and you can do it very easily.
But the trick here to getting great results isn't just about click-traffic. You have to focus on conversions and re-targeting through pixels. If you don't know how to install the Facebook Pixel on your site, then you absolutely must learn how to do this right now. Even if you're not running Facebook ads, you can build your audience with a pixel. Pixels track everyone who comes to your site, and you can build custom audiences around them.
For example, if you post content about how to learn to drive a semi-truck, and you track visitors with pixels, you can then market truck driving certification to people who have already shown an interest in that already because they visited that specific page. And your conversions will skyrocket.
Do you have a video on your LinkedIn profile? Did you know that you can easily add one?
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